Presence and embodiment

I reread Brühlmann and Schmid’s (2015) article where they evaluate PENS scale and noticed that they found issues with the reversed worded (E1) and argued that the scale quality benefit removing or rephrasing the item. I used all presence scale items in my embodiment analysis published in MindTrek.

If I calculate presence without E1 item and run the analysis again the regression results look as follows:

====================================
 Presence ~ Embodiment + Trial  
------------------------------------
(Intercept)              -0.91 ***
                          (0.14) 
embodiment                0.57 ***
                          (0.06) 
trialTHIRD_PERSON_FOLLOW -0.02 
                          (0.10) 
trialTHIRD_PERSON_STATIC -0.12 
                          (0.11) 
------------------------------------
Num. obs.                 88 
Num. groups: id           31 
Var: id (Intercept)       0.38 
Var: Residual             0.15 
====================================
*** p < 0.001, ** p < 0.01, * p < 0.05

Embodiment and presence have a bit stronger relation without the reversed presence item.

Published by lankoski

Petri Lankoski, D.Arts, is a Professor of Media Technology at the school of Communication, Media and IT at the Södertörn University, Sweden. His research focuses on game design, game characters, role-playing, and playing experience. Petri has been concentrating on single-player video games but researched also (multi-player) pnp and live-action role-playing games. This blog focuses on his research on games and related things.

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